Performance and Statistics
When your campaign is live, statistics (number of impressions, number of clicks, and clickthrough rate (CTR)) are collected daily.
In the campaigns list, the following information can be found: the initial budget, the budget spent, the number of impressions booked and delivered, the number of clicks, and the CTR.
The daily statistics are updated continuously. They are collected at each level: for each creative, for each campaign, and for all campaigns.
Performance summary
On your Dashboard > Performance summary you get an overview of total statistics for all your campaigns.
Total Impressions
The Total Impressions indicates the number of times your ads have been shown.
You can filter the chart by adjusting the start and end dates.
If you move your mouse over the chart, you can see more details.
Total Clicks
The Total Clicks indicates the number of times users have clicked on your ads.
Total Amount
The Total Amount indicates the budget spent.
Campaign performance
On Campaign details > Performance you find the statistics for each campaign.
CTR
In addition to the number of impressions, the number of clicks, and the budget spent, the campaign details show you the CTR.
CTR is the percentage of all the users who saw your ad and clicked on it. CTR is calculated as Clicks/Impressions.
Creatives statistics
On Campaign details > Creatives you find an overview of statistics per creative.
You can use this information to see which of your creatives performs better.
