Creative Library

Through the Creative Library, you can select already approved creatives and reuse them as is in a new campaign.

You can also use the library to copy and slightly modify a creative. This allows you to save time and makes it easier to run A/B testing to see which of your creatives performs best. 

When you copy and modify a creative, the new creative must be reviewed and approved by the publisher.

Add an approved creative

When you add an already approved creative to a campaign, it will automatically be active. If the campaign in which you add the creative is live, your ad will immediately start to be shown. 

To reuse an already approved creative as is, follow these steps:

1. Open the Creative Wizard by clicking on + New Creative from the Campaign Wizard or under the Campaign details. 
   
   Campaign Wizard (Creatives step):
   

   

   
   
   Campaign details (Creatives tab):
   

   

2. Select Use from your Creative Library. By default, all your creatives are available in your library.
   

   

3. Select a creative with an Approved status.
   

   

4. The creative details are displayed. Verify the details and select Use.
   
   

   

5. The creative then appears in the creative list with the status Active.
   

   

Copy and modify a creative

1. Select + New creative.

2. Select Use from your Creative Library.

3. Select the creative of your choice. The creative details are displayed.

4. Choose Copy and an exact copy of the old creative opens in the wizard for editing.

5. Make the changes required.

6. On the Details step, make sure you give your creative a new name so you can differentiate it from the old one.
   

   

7. When you are done, select Complete.
   Copied creatives appear in the list with the status Under Review and are sent to the publisher for approval.